Best Practice Report "Sell And Market Advanced Services"

The Service Innovation Programme “Sell & Market Advanced Services” took place on the 13th and 14th of June. In Düsseldorf, we had two intense days packed with workshops, discussions and presentations about the challenges that organisations are facing when it comes to sell and market advanced services.

We discussed the challenges of

  • how to define and communicate the value proposition to the client
  • how to create an effective go to market strategy
  • how to make the sales process more effective
  • how to recruit, retain & motivate sales talent

Interesting speaker like Wolfgang Künkler, Senior Vice President Service from Diebold Nixdorf joined, to describe their journey from a product to an advanced services provider. Also, Andreas Beck from Samsung gave an inspiring presentation to answer the question "Do we know who our customers are?". Sabrina Singer from Voith explained their step-for-step approach to move from reactive to proactive.

The Best Practice Report you can request below. It includes a short summary of the two days and the conclusion of the Best Practices, connected with the SCP Standards. We hope it brings you even more useful ideas and best practices that will help you to improve your service sales and marketing capability!

Request Report

SCP Standards
Noventum helps you to continuously innovate your service business with the Service Capability & Performance (SCP) Standards and the Best Practice Library